A well-thought-out animation tells in seconds what a paragraph can't: how a product is made, how a process moves forward, how much light a fabric lets through.
Case 05 · Digital advertising on taxis
Dooh Drive.
A new company selling screen advertising on taxis, with no website. We designed it from what the client asked for: show the product moving through the city and how each ad is measured.
Before and after
What changed.
Before
A company starting from zero, with no website. Its product, LED screens on taxis, was new to most advertisers.
Now
A website with the taxi and its screen on the street, aerial shots of the city, six benefits, the audit of every impression, the coverage map and a quote form.
The challenge
Explain a product almost nobody had seen: advertising that moves with the city.
We gathered many references, but what the client asked for led: show the real product, make clear where it circulates and let every advertiser know their campaign can be measured.
The experience
We design experiences, not just pages.
A website isn't a brochure: it's something you use. Every animation in Dooh Drive is there for a reason, and here we show you which.
Scroll, mouse or finger make the page respond. When something responds to you, you stay, explore and understand more.
Nothing moves for decoration: it guides the reading, shows the product or settles a doubt before it reaches WhatsApp. And if someone prefers less motion, the site respects that.
01
The product, on the street
- What happens
- The website opens with the taxi and its Doohdrive screen in front of the Obelisco, with the logo on top.
- Why it works
- Doohdrive sells something that didn't exist. Seeing it work on a corner everyone knows explains it before any text.
02
The city from above
- What happens
- As you scroll down, an aerial shot shows an avenue with taxis driving at night.
- Why it works
- It gives scale: the ad isn't still on a billboard, it travels the city. That's exactly what the advertiser buys.
03
Where they circulate
- What happens
- In "Nuestra cobertura" ("Our coverage"), a satellite view of the city shows the taxis spread across the streets.
- Why it works
- It answers every advertiser's first question, where their brand will be seen, with a map instead of a list of neighborhoods.
What we did
Every section has a job.
What it is, in one paragraph
What Doohdrive is and how it works, next to the photo of the screen on the taxi.
Six benefits
24-hour visibility, targeting by area and time, content that changes on the spot, auditing, measurable results and the screens' technology.
The audit, in plain sight
Every impression logged with GPS and time, downloadable reports and the button to quote the campaign.
A direct form
Name, company, WhatsApp and message: just enough to request a quote without detours.
Designed mobile-first
Most visits come from a phone, so every section was also designed for the small screen: buttons within thumb's reach, text you can read without zooming and animations adapted to touch.
Identity
Colors and typefaces of its own.
Nothing comes from a template: the palette and the typefaces were chosen for the product.
Fuchsia#F1028F
Pink#FF42B0
Electric blue#231FC4
Night#0D0D0D
White#FFFFFF
Advertising that travels the city
Montserrat · Headlines and buttons.Full HD LED screens on the city's taxis.
Montserrat · Body text.What changed
From a company with no online presence to a website that shows the product on the move, where it circulates and how it's measured.
Everything an advertiser needs to request a quote, on a single page.