A well-thought-out animation tells in seconds what a paragraph can't: how a product is made, how a process moves forward, how much light a fabric lets through.
Case 03 · Curtains, awnings and shower screens
Frisco. In progress
A curtain shop with 40 five-star reviews on Google and a website that wasn't up to par. We're rebuilding it from scratch, with a panel so Frisco can add its products on its own.
Before and after
What changed.
Before
A website built with WordPress and a template. The products had test prices and descriptions with filler text, and the showroom address wasn't visible.
Now
A custom-built website, without WordPress: the roller blind as the thread through the whole page, a simulator to see how much light each fabric lets through and a panel of its own to add, edit and remove products.
The challenge
Rebuild everything without losing what already worked on Google.
Frisco appears 3rd on Google Images for "shower screens" and "roller curtains". Before designing we ran a diagnosis and a site map: 47 addresses are kept, 152 are redirected one by one and 138 photos are preserved.
The experience
We design experiences, not just pages.
A website isn't a brochure: it's something you use. Every animation in Frisco is there for a reason, and here we show you which.
Scroll, mouse or finger make the page respond. When something responds to you, you stay, explore and understand more.
Nothing moves for decoration: it guides the reading, shows the product or settles a doubt before it reaches WhatsApp. And if someone prefers less motion, the site respects that.
01
The curtain that lowers and rises
- What happens
- In the hero, a roller blind goes down and up between photos of the rooms.
- Why it works
- The product in action from the first second: before reading a word, you already know what Frisco sells.
02
Choose how much light comes in
- What happens
- You can lower the curtain and change the fabric: the room's light changes live depending on how much each one lets through.
- Why it works
- Choosing a fabric means choosing how much light comes in. Seeing it live helps you decide and replaces many questions on WhatsApp.
03
Drawings that react
- What happens
- Each step of "How we work" has a line drawing that moves with the mouse; on mobile it moves on its own.
- Why it works
- It turns a five-step process into something you explore by playing, and makes people keep reading all the way to the warranty.
04
A curtain closing
- What happens
- The end of the page is the fabric of a curtain, with its rail and a chain that swings with the scroll, and the quote form inside.
- Why it works
- It wraps up the experience with the brand and puts the quote at hand just when the person is already convinced.
What we did
Every section has a job.
Diagnosis first
We reviewed how it appears today: it ranks 1st in Bella Vista for "roller curtains" but doesn't appear in other areas, and its Maps profile lists only curtains. That's where the plan of pages per area came from.
Three lines, the same care
Curtains, awnings and shower screens, each line with its photo and its models, to reach the product in two clicks.
The showroom, in plain sight
Address, hours, map and directions, everything that used to be impossible to find.
A panel for its products
Frisco adds, edits and removes curtains without depending on anyone. The price is optional: if left empty, it isn't shown. See how it works →
Designed mobile-first
Most visits come from a phone, so every section was also designed for the small screen: buttons within thumb's reach, text you can read without zooming and animations adapted to touch.
Identity
Colors and typefaces of its own.
Nothing comes from a template: the palette and the typefaces were chosen for the product.
Eggplant#38283D
Violet#7C4D93
Stone#EDEBE7
Bronze#A88A5C
White#FFFFFF
Custom-made curtains, awnings and shower screens.
Hyperlegible Sans · Headlines and body text. Designed to be easy to read at any size.REQUEST A QUOTE
Montserrat · Brand, labels and buttons.The invisible layer
What AI reads.
Underneath the design, the website is built so Google, ChatGPT and Gemini understand what Frisco is, where it is and what it offers.
HomeGoodsStoreThe shop with address, coordinates, hours, phone and the Sunset brand, so Google and AI know where it is and what it sells.
FAQPageThe frequently asked questions marked up just as they appear on the page.
1:1 redirectsEvery old address leads to its new equivalent, so what was already earned on Google isn't lost.
Pages per areaOne page per installation area, to also appear outside Bella Vista.
What changed
It's the first case where we'll measure the before and after in numbers: inquiries, Google rankings and AI mentions.
Starting point (October 2026): 3rd on Google Images for "shower screens" and "roller curtains", 1st in Bella Vista and out of the results in other areas. The new numbers are added here once the website is live.